When Snickers became an official sponsor of Al Nassr at the height of Saudi football fever, we saw an opportunity to bring “You’re Not You When You’re Hungry” to the region’s biggest stage by turning the camera on the fans. During a team photoshoot, eager football fans messed up once-in-a-lifetime moments with their idols, which we called out as hunger. We amplified the idea at the Roshan League’s most-watched clash, where stadium cameras spotlighted off-their-game fans live on the big screen, before a Snickers put them back on top of their game.