Because of how successful last years #IChoose campaign was, Galaxy approached us to take the campaign even further - because we knew this wasn’t just a song that celebrates women empowerment, it was a movement. So in collaboration with Galaxy MEA and Anghami, we turned #IChoose into #WeChoose and made the anthem speak to every single woman in the Arab world! It became a full fledged campaign on every platform possible, giving the women a chance to memorize the lyrics, and have the power of choice embedded in them.