FIFA VS HUNGER
What if a player in your video game gets hungry? That was the creative question that led to this gaming-meets-football campaign that's going global and crazy with every view! When one of the world's most loved brands comes to you for an idea for one of the world's most loved sports... you’ve got to do something extra-extraordinary. And with this one, that’s being recreated by Mars in other international markets, it hit all our campaign goals and then some.