Luna Iced Coffee already enjoyed strong brand love. So when we launched Luna Protein Iced Coffee, we didn’t start from scratch, we stretched what people already loved. The iconic “Dadham” became “Giddddaaaam”. Longer, louder, unstoppable, just like the energy protein gives you. The exaggerated rallying cry powered us through the zaniest Saudi scenarios, dramatizing stamina in a way that felt native, not nutritional. Instead of talking macros, we talked endurance. Because with Luna protein, you don’t just sip and stop. You gooooo on…