PLEASURE OVER PRESSURE
Galaxy’s always been about pleasure set in a swirling chocolatey brown world of indulgence. Until now. With their biggest relaunch in years, the brand’s brand-new look called for a brand-new narrative. Through our influencer-led campaign, we looked at today’s women (and men, for the first time ever!) and our hamster wheel lives of go-go-go. Asked them to hit the pause button on pressure. And gave them food (or rather Galaxy) for thought. The Pleasure Vs Pressure debate we began went everywhere – from digital, to social to stores to ecommerce. It even made a comeback during Covid, where we invited people to overcome the pressure of lockdown with other newfound, simpler stay at home pleasures.