It’s an industry inside joke – hide the logo of any dandruff ad you see, and you can’t guess one from another. Dandruff shampoos are not unique nor are their advertising campaigns. So how do you rise above the sameness and the old school narrative of selling confidence to men, over and over again? By simply removing the word DANDRUFF from their world. Our “WHAT DANDRUFF?” campaign for CLEAR. with a series of digital assets - fun commercials that snowballed into engaging social conversation and stand-out shopper communication, shot the brand into a unique space of its own and was as refreshing to the viewer as the shampoo itself was to their scalp.