How often does one get to bring art and charity together, to roll out a multi-pronged regional campaign with print, television, web and extensive out-of-home installations? And then, it goes on to get replicated for 2 years in a row? OK and if that's not amazing enough, we also got to work with the coolest folks at Souq.com and the wildly talented artist Qusai on the White Heart charitable initiative. Such a special experience, and so close to our hearts.