THE TASTE OF GENEROSITY
What can you say about Ramadan that hasn’t already been said? And make a relevant brand connection, as well? From that challenge, evolved our ‘taste of generosity’ idea. Inspired by the many Arabic phrases around generosity, and visualized around the ‘snowball effect’ of giving during Ramadan, this went from a campaign to the brand’s Ramadan communication platform for the future. Indeed, a gift that keeps on giving.
GALAXY RAMADAN 2021